CBD Olie Hoe Vice Ventures 'Slecht' maken een goede zakelijke zet is

CBD Olie Hoe Vice Ventures 'Slecht' maken een goede zakelijke zet is

augustus 12, 2019 0 Door admin

CBD Olie

Translating…

CBD Olie Vice Ventures Founder Catharine Dockery

Vice Ventures Founder Catharine Dockery, is focusing on investing in ‘bad industries’ with the mission of finding the good companies within them.

Vice Ventures

This is a switch. As female Venture Capital firms are starting to make headway, 26-year-old Catherine Dockery is joining this elite club but with a twist by investing in bad industries and finding the good companies within them.

Dockery, who spent time working with Andy Dunn of Bonobos, found that many VC firms didn’t understand the nuances of what vice is and the investing implications. Dockery also drew upon her experience at Walmart, post-Bonobos acquisition, and as Chief of Staff for a prominent founder, managing a large portfolio of private investments and post-acquisition finances, along with her time at Citi and New York University to help her launch the fund.

Focusing on finding good companies in traditionally ‘bad’ industries like cannabis, sextech, alcohol, e-gambling, harm-reducing nicotine and more, Vice Ventures, recently closed its first $25M fund. High-profile investors in the fund include Marc Andreessen and Bradley Tusk, the latter of whom is also acting as an advisor to the fund. Other fund investors are largely high net worth individuals and family offices.

With a broader mission, Dockery aims to grow best-in-class brands, work with brand founders, and change the conversation about vices and create communities around them. Dockery is also focused on uniting visionary and conscientious founders who are looking to challenge stigmas and significant regulatory hurdles.

In this sense, as a ‘bad’ investor, Dockery is able to tap into many categories that conventional VC funds are unable to because of standing vice clauses. Not only are these investments fiscally beneficial (the cannabis industry is set to be valued at $66B in 2025, sextech is valued at $40B currently) but they’re also recession-resistant, making it good for business. Investments for the fund launch include CBD and adaptogen-infused sparkling water, ​Recess​, precise dosing vaporizer ​Indose​, and canned rosé brand, ​Bev​.

There’s also an interesting upside. On a larger scale, bringing investments to markets and areas which were previously dark spaces can help support a more robust environment for compliance, provide data and support harm-reduction efforts, offer tax revenues to governments lacking the funding to challenge social issues, and level the playing field between established vice players and newer entrants.

This approach has helped Dockery to go after investors who aren’t typical VC fund anchors, brands and brand founders who are also atypical, and because of that, visionaries.

 The firm also recently invested in Plant People, a CBD-wellness company creating supplements, tinctures, and balms containing hemp oil for various purpose-driven treatments like sleep and soreness and Players’ Lounge, an eSports platform that facilitates head-to-head betting between individual competitors who play games for money. Even Drake has invested in the brand. 

At the core of the company is Dockery’s philosophy of essentially “approaching these investments with a strong moral compass.” Explaining, “We care deeply about finding the highest quality operators in vice industries, and that includes a serious focus on harm reduction, informed consumption, and safe products. Black and white approaches like fund vice clauses completely ignore that many companies approach their work ethically and responsibly, leaving some exceptional operators struggling to get funding. Ignoring the role of vices in our society is not productive, and we believe progress can come from increased legitimacy of the best operators and an informed discussion on their impact.”

Perhaps the most important element in putting the fund together was Dockery’s realization that the concept wouldn’t resonate well with a majority of venture capitalists. Instead, she was determined to swim upstream to jump start the concept.

For up and coming entrepreneurs and founders, Dockery’s process of understanding key market gaps and approaching them in a systematic, thoughtful way pays off when the mission is combined with the right investors. If you’re considering a similar path, start to think outside the box when it comes to raising capital. It just might be the resources you wouldn’t normally consider that make it all happen.

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CBD Olie Vice Ventures Founder Catharine Dockery

Vice Ventures Founder Catharine Dockery, is focusing on investing in ‘bad industries’ with the mission of finding the good companies within them.

Vice Ventures

This is a switch. As female Venture Capital firms are starting to make headway, 26-year-old Catherine Dockery is joining this elite club but with a twist by investing in bad industries and finding the good companies within them.

Dockery, who spent time working with Andy Dunn of Bonobos, found that many VC firms didn’t understand the nuances of what vice is and the investing implications. Dockery also drew upon her experience at Walmart, post-Bonobos acquisition, and as Chief of Staff for a prominent founder, managing a large portfolio of private investments and post-acquisition finances, along with her time at Citi and New York University to help her launch the fund.

Focusing on finding good companies in traditionally ‘bad’ industries like cannabis, sextech, alcohol, e-gambling, harm-reducing nicotine and more, Vice Ventures, recently closed its first $25M fund. High-profile investors in the fund include Marc Andreessen and Bradley Tusk, the latter of whom is also acting as an advisor to the fund. Other fund investors are largely high net worth individuals and family offices.

With a broader mission, Dockery aims to grow best-in-class brands, work with brand founders, and change the conversation about vices and create communities around them. Dockery is also focused on uniting visionary and conscientious founders who are looking to challenge stigmas and significant regulatory hurdles.

In this sense, as a ‘bad’ investor, Dockery is able to tap into many categories that conventional VC funds are unable to because of standing vice clauses. Not only are these investments fiscally beneficial (the cannabis industry is set to be valued at $66B in 2025, sextech is valued at $40B currently) but they’re also recession-resistant, making it good for business. Investments for the fund launch include CBD and adaptogen-infused sparkling water, ​Recess​, precise dosing vaporizer ​Indose​, and canned rosé brand, ​Bev​.

There’s also an interesting upside. On a larger scale, bringing investments to markets and areas which were previously dark spaces can help support a more robust environment for compliance, provide data and support harm-reduction efforts, offer tax revenues to governments lacking the funding to challenge social issues, and level the playing field between established vice players and newer entrants.

This approach has helped Dockery to go after investors who aren’t typical VC fund anchors, brands and brand founders who are also atypical, and because of that, visionaries.

 The firm also recently invested in Plant People, a CBD-wellness company creating supplements, tinctures, and balms containing hemp oil for various purpose-driven treatments like sleep and soreness and Players’ Lounge, an eSports platform that facilitates head-to-head betting between individual competitors who play games for money. Even Drake has invested in the brand. 

At the core of the company is Dockery’s philosophy of essentially “approaching these investments with a strong moral compass.” Explaining, “We care deeply about finding the highest quality operators in vice industries, and that includes a serious focus on harm reduction, informed consumption, and safe products. Black and white approaches like fund vice clauses completely ignore that many companies approach their work ethically and responsibly, leaving some exceptional operators struggling to get funding. Ignoring the role of vices in our society is not productive, and we believe progress can come from increased legitimacy of the best operators and an informed discussion on their impact.”

Perhaps the most important element in putting the fund together was Dockery’s realization that the concept wouldn’t resonate well with a majority of venture capitalists. Instead, she was determined to swim upstream to jump start the concept.

For up and coming entrepreneurs and founders, Dockery’s process of understanding key market gaps and approaching them in a systematic, thoughtful way pays off when the mission is combined with the right investors. If you’re considering a similar path, start to think outside the box when it comes to raising capital. It just might be the resources you wouldn’t normally consider that make it all happen.


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