CBD Olie Pentagram injecteert “jeugdigheid en plezier” in identiteit voor nieuw CBD-water, Fountain

CBD Olie Pentagram injecteert “jeugdigheid en plezier” in identiteit voor nieuw CBD-water, Fountain

maart 26, 2020 0 Door admin

CBD Olie

Translating…

Pentagram partner Michael Bierut has created a colourful visual identity for a new CBD-infused sparkling flavoured water brand called Fountain, which aims to cut though the existing market with its playfulness and energy.

CBD or cannabidiol is a non-psychoactive ingredient derived from either hemp or marijuana plants that has a range of benefits from alleviating pain to easing symptoms of anxiety and depression. Fountain, which is hemp-based, exists at the epicentre of two big trends in the healthy living sector right now, Pentagram explains. The demand for CBD-infused products is rapidly increasing, with the US market alone projected to reach $15 billion by 2025. Simultaneously the sparkling water sector is one of the fastest growing categories in the beverage industry, totting up sales to the tune of $2.45 billion in the US in 2019.

The brief to the studio was to create an identity that would stand out in its category. “We noticed that lot of other CBD-infused products tend to look clean and elegant but kind of medicinal,” Bierut tells It’s Nice That. “We wanted to inject more youthfulness and fun.” 

Pentagram created a new logo for Fountain that features a pattern of curved lines resembling a spume of water – a nod to the drink’s name. “Our project team — me, Jonny Sikov, Martin Azambuja and Abby Matousek — were a bit obsessed with the name, and particularly that initial letter F,” explains Bierut. “As a result we did a lot of purely typography studies for the packaging’s key artwork.” During the process, the team discovered that if you took a stylised lower case f and “juxtaposed it with its mirror image”, it suggested a fountain. “The stripes are meant to add motion and ‘liquid-ness’ while creating a motif that we can extend to other uses,” Bierut adds. 


Koop nu CBD Olie van de beste kwaliteit bij MHBioShop.com


Achetez maintenant de l’huile de CBD de la meilleure qualité chez HuileCBD.be


 

Lees meer